Comms Leaders: Don’t Let Your Execs be Green M&Ms
The recent rebranding of M&M’s characters struck quite a few nerves with the internet – questioning if a candy company needs to be woke
Provide strategic council for media relations, brand message development and thought leadership platforms to build client's presence and visibility in the media and among stakeholders. Expertise in the digital commerce industry, including marketing and advertising technology and retail.
Personal passion projects include developing a standardized internal onboarding process, participating in a Hotwire '+1' trip to Munich, Germany to lead Lunch & Learn discussions on best practices, and creation of the Hotwire Wellness Slack channel for sharing tips, tricks & hacks for maintaining personal & work-life wellness
The recent rebranding of M&M’s characters struck quite a few nerves with the internet – questioning if a candy company needs to be woke
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