THE FUTURE OF E-COMMERCE
Key takeaways from Hotwire’s recent roundtable with e-commerce leaders
The global pandemic has resulted in a boom in e-commerce sales,...
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A CIM qualified PR and Marketing professional with a passion for brand building and strategy.
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Changing customer behaviours in the world of e-commerce: How brands need to adapt their messaging and take an “audience first” approach
Consumers and brands have been through a lot in the past few months. As we enter into a new phase of the pandemic cycle, brands must...
Tech For Good: The Evolution from Brand Safety to Digital Public Safety
Government and Tech Platforms are uniting to deliver accurate and quality messaging to the public in the wake of COVID-19
A global...
Burger King’s “Whopper Detour” win demonstrates how pervasive mobile is today
Fernando Machado, Global CMO, Burger King has been quoted saying “campaigns without creativity simply become “wallpaper” and no one takes...
A transformation tale: The return of Toys “R” Us
2018 saw the retail, toys and licensing world rocked as Toys “R” Us announced the liquidation of its assets, and the closing of hundreds...
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