E-commerce and bricks-and-mortar – is the future of retail hybrid?
Over the last decade we have seen some very interesting shifts in the retail industry. After the ‘all digital’ era and some massive...
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With the lockdown, a lot of small businesses had to pivot very quickly and find new ways to keep in touch with their customers. And for...
Why Customer Experience (CX) platforms matter now more than ever
CX platforms allow brands to understand a customer’s experience along every step of their journey.
But if the insight gained is used to...
Is the future of conference virtual?
After several major tech brands including Amazon, Sony, LG Electronics and Intel have withdrawn from Mobile World Congress because of...
Industry events vs. Hosted events – which bring the most value to brands?
Earlier this year the Bellwether Report forecasted that the main investments for Marketers in 2019 would be around the internet, media...
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