TikTok and Shopify: a new social media and e-commerce landscape?
On February 24th, TikTok and Shopify announced that they have extended their partnership in several European countries. Already available...
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The future of Consent Management in the post third-party cookies era
2021 will be a year full of opportunities and challenges for the martech industry. As discussed in this blog about ‘digital marketing’s...
E-commerce and bricks-and-mortar – is the future of retail hybrid?
Over the last decade we have seen some very interesting shifts in the retail industry. After the ‘all digital’ era and some massive...
Marketplaces and SMBs – stronger together?
With the lockdown, a lot of small businesses had to pivot very quickly and find new ways to keep in touch with their customers. And for...
Why Customer Experience (CX) platforms matter now more than ever
CX platforms allow brands to understand a customer’s experience along every step of their journey.
But if the insight gained is used to...
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