How not to repurpose content, actually
Do my eyes deceive me? What did I just watch? At any moment during the conservative politician Boris Johnson's bizarre remake of a famous...
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Concentration of media ownership may fix the balance sheet, but it doesn't fix diversity or democracy
Today, we wake to the news of Seven West Media's second major announcement in a matter of days – the conglomerate is selling Pacific...
Is print for B2B trades a ticking time bomb?
With sadness I read this week that Marketing Magazine, a fine industry trade publication, is no longer going to be running in print format.
If the brand is not the story, then what is?
A seemingly inconsequential phrase has kept returning to my mind in the past few days. I heard it at the Mumbrella B2B Marketing Summit,...
Necessary or a bonus? The onus of education on content creators
Last week, I attended a talk which debated a vital question: what is the role of communications and marketing in the financial sector...
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