CES: Setting the agenda for 2022
This year’s Consumer Electronic Show (CES) officially wrapped up this weekend and while the event may have looked slightly different, it...
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About Me
Vicki Cook has an international career spanning 16 years in the United States, UK and Australia. An expert in internal communications, CEO positioning and brand PR, Vicki has worked with global brands including O2, McDonald’s, Yahoo!, Telstra, Tourism Australia and Virgin Money.
Vicki Cook's Passles
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Sports 2.0 for brands and marketers – kicking off with the Euros
The summer of sports has officially started with the Euros kicking off at the weekend. And many brands and marketers are eagerly awaiting...
Are you going back to the shops?
There were two interesting statistics revealed this week around the retail landscape and the easing of the Covid restrictions in the UK.
Amazon and Boohoo shining a light on the future of commerce
There has been so much discussion around the future of commerce and the impact of the pandemic on shopping behaviours. Will shoppers want...
Will we take shopping from the sofa to the shops?
Following on from Marine’s post discussing whether ecommerce will win out over brick and mortar as we begin to ease out of lockdown, it...
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