What makes a good blog great?
The term ‘blogger’ might feel a bit out of date in a sea of ‘grammers, podcasts and micro influencers. But, I assure you the format is...
Inspiration
that sparks imagination
About Me
Overseeing Hotwire's B2B practices, I have over 12 years of B2B tech PR experience. Passionate about integrated marcomms campaigns that deliver measurable business outcomes for clients.
Specialties:
- Intergrated campaign management
- Social media campaigns
- Media relations
- Analyst relations
- Influencer relations
- Strategy and planning
- Pan-Euro co-ordination
- Copywriting
- Customer case study programmes
- Measurement
Kate Hunter's Passles
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Tech needs a rebrand to attract more diverse talent
Alexis Monks, a software engineer analyst at PA Consulting, makes an important point in her blog ‘Why the tech sector needs a rebrand’...
What Norwegian children say about the gender pay gap
This cute video isn't just fun to watch, it makes a very poignant point. The gender pay gap simply doesn't make sense.
One of the reasons...
Why you should bring your whole self to work
I had the privilege of attending a roundtable this morning hosted by @InterCommsLGBT on the topic of identity politics. Chaired by the...
What underpants tell us about thinking differently
As Albert Einstein once said, “The definition of insanity is doing the same thing over and over again, but expecting different results
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