Why we should applaud Microsoft’s carbon negative pledge
Microsoft recently announced bold plans to go carbon neutral within the next decade, as well as eliminating its entire carbon footprint...
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About Me
Leading Hotwire UK’s IT and Infrastructure practice - and listed in the PR Week 30 Under 30 in 2017 - Martin is highly experienced at developing and managing award-winning B2B PR campaigns for clients across a range of sectors including technology, telecoms, transport, charity and public sector.
Leading campaigns on clients varying from challenger brands to large multinationals, Martin has a strong ability to understand clients' needs and create engaging and powerful narratives that cut through the noise, reaching target audiences and influencing their decisions - leading to tangible business outcomes.
Martin Sparey's Passles
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Build your business on a foundation of sand, not concrete
This week I was privileged enough to hear from some of the brightest minds in tech, at the annual Disruption Summit. With leaders from...
Podcast: High Stakes with Hotwire EP1: Barbara Bates, Hotwire - Communicating with purpose
Walking the fine line between “doing business purposefully and not just marketing themselves in that way” will be a focus for many...
The nation state war for information is real
“The global competition for information, infiltration and exploitation is real,” opened Ian Thornton-Trump, head of cyber-security at
What the comms industry can learn from Jose’s sacking
Jose Mourinho was unceremoniously dumped from Manchester United after just two and a half years in charge of the club.
While results and...
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