Four things I learnt from this year’s Cloud Expo
As I embarked on this year’s Cloud Expo, I did so with a feeling of anticipation – well, actually, a brief feeling of fury, following my...
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About Me
A Programme Director in Hotwire PR's IT and Services Practice - and listed in the PR Week 30 Under 30 in 2017 - Martin is highly experienced at developing and managing award-winning B2B PR campaigns for clients across a range of sectors including technology, telecoms, transport, charity and public sector.
Leading campaigns on clients varying from challenger brands to large multinationals, Martin has a strong ability to understand clients' needs and create engaging and powerful narratives that cut through the noise, reaching target audiences and influencing their decisions - leading to tangible business outcomes.
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Media relations is dead, long live media relations
If I had a pound for every article I’ve read about the death of media relations, I’d probably be able to go for a few beers and maybe...
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Start with why: Applying Simon Sinek’s leadership model to comms
Simon Sinek’s model for leadership is very clear. Start with why, and then worry about the how, what and where later on. As he so aptly...
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Why our 'personal brand' should be just that..
"Hi Martin, can you quickly chuck this on Passle please?" Damn, I've only gone and done it myself. Only this time it's meant to be...
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