Build your business on a foundation of sand, not concrete
This week I was privileged enough to hear from some of the brightest minds in tech, at the annual Disruption Summit. With leaders from...
Data driven
creatively exceptional
About Me
Leading Hotwire UK’s IT and Infrastructure practice - and listed in the PR Week 30 Under 30 in 2017 - Martin is highly experienced at developing and managing award-winning B2B PR campaigns for clients across a range of sectors including technology, telecoms, transport, charity and public sector.
Leading campaigns on clients varying from challenger brands to large multinationals, Martin has a strong ability to understand clients' needs and create engaging and powerful narratives that cut through the noise, reaching target audiences and influencing their decisions - leading to tangible business outcomes.
Martin Sparey's Passles
Podcast: High Stakes with Hotwire EP1: Barbara Bates, Hotwire - Communicating with purpose
Walking the fine line between “doing business purposefully and not just marketing themselves in that way” will be a focus for many...
The nation state war for information is real
“The global competition for information, infiltration and exploitation is real,” opened Ian Thornton-Trump, head of cyber-security at
What the comms industry can learn from Jose’s sacking
Jose Mourinho was unceremoniously dumped from Manchester United after just two and a half years in charge of the club.
While results and...
Four things I learnt from this year’s Cloud Expo
As I embarked on this year’s Cloud Expo, I did so with a feeling of anticipation – well, actually, a brief feeling of fury, following my...
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