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Laura Macdonald, Head of Consumer, Hotwire

Laura Macdonald

Head of Consumer at Hotwire

San Francisco Bay Area, United States

About Me

I am head of consumer at Hotwire PR in North America, looking after all of our consumer brands who want to tap into the exciting world of innovation with integrated campaigns that deliver real business results.

After doing Linguistics and Computer Science at Cambridge, I started in PR assisting at charity events for sports stars Lawrence Dallaglio and Martin Johnson. I then won a place on the graduate scheme in the consumer team at Weber Shandwick. I joined Hotwire in 2008 and bar a brief period travelling and working down under have been there ever since.

On a work-level I get excited about developing campaigns that genuinely involve consumers – the sort of news article or Facebook post that my mum would read and share. I love making integrated campaigns pull together every tool and channel available; and making them work as hard as possible to produce results for clients.

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