Help Media & Influencers Get Paid Too
While editorial and advertising have always been separated like church and state at big media companies, editorial coverage can still be...
I am head of consumer at Hotwire PR in North America, looking after all of our consumer brands who want to tap into the exciting world of innovation with integrated campaigns that deliver real business results.
After doing Linguistics and Computer Science at Cambridge, I started in PR assisting at charity events for sports stars Lawrence Dallaglio and Martin Johnson. I then won a place on the graduate scheme in the consumer team at Weber Shandwick. I joined Hotwire in 2008 and bar a brief period travelling and working down under have been there ever since.
On a work-level I get excited about developing campaigns that genuinely involve consumers – the sort of news article or Facebook post that my mum would read and share. I love making integrated campaigns pull together every tool and channel available; and making them work as hard as possible to produce results for clients.
While editorial and advertising have always been separated like church and state at big media companies, editorial coverage can still be...
Calvin Klein ads are iconic. No question about that, particularly for those of us of a certain age who just may have had those pinned up...
Enough with the acronyms, right?! Sorry.But in all truth, as someone who's been going to CES for more years than I care to remember, it's...
It's always nice when the big guys in media follow what you've been saying! Interesting reading in today's Axios newsletter that TikTok...
We've all been there. In fact, we're all there. When someone asks the simple question "how are you doing", our immediate answer is "busy".
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