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Gemma Rowlan, Associate Director, Hotwire

Gemma Rowlan

Associate Director at Hotwire

London, United Kingdom

About Me

I’m currently an associate director, heading up the Software & Services practice at Hotwire. I’m responsible for the planning, management and execution of integrated comms campaigns across the team.

After six years at LEWIS Communications, I made the move to Hotwire to further develop my career in B2B tech comms. I now have over 10 years experience in the industry, predominantly specialising in designing and implementing integrated comms campaigns for enterprise software companies.

I’ve worked on a number of security clients throughout the years – from the more niche offerings to large global brands – and been to Infosecurity Europe more times than I can remember. I’ve seen the industry change immensely. Witnessing the evolution of ‘cloud’ has been an education and a real eye-opener. And that’s really what I love about technology – nothing stays still, it’s always moving, which means our comms strategies have to constantly evolve too.

Gemma Rowlan's Passles

Me vs. the self-driving car

So I'm setting myself a challenge - to learn to drive before the ubiquitous availability of autonomous vehicles. 

Now this may seem...

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AI: Doomsday or heyday?

As two of the world’s most well-known business leaders lock horns on the topic of AI, the technology continues to evolve at a...

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