Love Island AKA the influencer machine
This week's post from the UK Consumer team comes from Love Island's biggest fan, senior programme director, Christine Reilly...
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Amy Ronge
Associate Director at Hotwire
London, United Kingdom
- +44 (0) 207 608 2500
- amy.ronge@hotwireglobal.com
- http://www.hotwireglobal.com
About Me
I am a consumer PR specialist. My nine years' experience so far has seen me work across a variety of consumer brands, from John Lewis to Avis, and Pernod Ricard to HomeAway, delivering creative and strategic campaigns to help position companies in the right way to right audience.
I work in the consumer practice at Hotwire as an Associate Director, providing senior counsel for clients and developing strategy and creative. My team is made up of consumer experts, with strengths ranging across the consumer technology, travel and FMCG sectors.
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It's still a no to Nando's from me
I know I'm in the minority, but I confess: I don't like Nando's. Nothing about it appeals to me, and the one time I had it to try it, I...
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Sainsbury's finds its voice to Speak Out
This is a cute, timely piece of engaging video content from Sainsbury's to push hard on a killer Christmas present/game this year - Speak...
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Kardashian PR machine keeps us guessing again
I'm going there. I'm going to talk about the Kardashians. But you can't help but sit back and be mildly in awe of the PR machine behind...
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What can Amazon's continuing omnipresence teach us?
Amazon isn't content with being an online marketplace. It's not happy being in our homes via Alexa. It's not satisfied supplying us with...
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