Brand purpose is at the heart of Mad//Fest
A common theme at the first Mad//Fest was the importance of brands not just having a positioning statement but acting on it at all times....
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creatively exceptional
About Me
I work in Hotwire's Digital Commerce team and am particularly interested in martech, adtech and ecommerce and the issues facing these sectors.
Beth Sissons's Passles
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Is it the end of the Christmas TV ad as we know it?
We’ve seen some corkers in recent years. From John Lewis & Partners’ trampoline obsessed Boxer and heartfelt Bear & The Hare...
It's the taking part that counts
I attended IAB UK's new event a few weeks back, Nonference. The organisers' goal was that it wouldn't be a traditional conference but...
Netflix is the world-most data hungry application, for now…
According to research from bandwidth management company Sandvine, Netflix is the world's most data-hungry application, consuming 15% of...
Adobe acquiring Marketo signals exciting consolidation in digital commerce
The big news in the digital commerce sector this week is Adobe's acquisition of Marketo. Adobe has purchased the company for $4.75bn...
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