3 takeaways from Advertising Week Europe
Advertising Week Europe, the annual advertising industry event, took place last week with brands, agencies and tech platforms all turning...
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About Me
I work in Hotwire's Digital Commerce team and am particularly interested in martech, adtech and ecommerce and the issues facing these sectors.
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The power of personal relationships
I attended the B2B Marketing ABM Conference last week to learn more about Account Based Marketing and where B2B marketers are in...
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Delivery and logistics is top of the bill at WIRED Retail
With more and more people shopping online, managing the supply chain, and particularly delivery, is one of the biggest challenges for...
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CMOs pile pressure on adtech at Dmexco
Marc Pritchard's claim that adland is “murky at best, and fraudulent at worst” was a signal to adtech companies that brands are beginning...
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Great British Bake Off's 'scary' ad
My GBBO WhatsApp group will soon be coming to life again as the new series kicks off soon! Whilst I can't wait for the baking show to...
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