Can independents scale and keep brand love?
Rather than focusing on the accounting fraud that has triggered Patisserie Valerie's decline, David Mitchell's column in The Observer...
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About Me
I work in Hotwire's Digital Commerce team and am particularly interested in martech, adtech and ecommerce and the issues facing these sectors.
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Brand purpose is at the heart of Mad//Fest
A common theme at the first Mad//Fest was the importance of brands not just having a positioning statement but acting on it at all times....
Is it the end of the Christmas TV ad as we know it?
We’ve seen some corkers in recent years. From John Lewis & Partners’ trampoline obsessed Boxer and heartfelt Bear & The Hare...
It's the taking part that counts
I attended IAB UK's new event a few weeks back, Nonference. The organisers' goal was that it wouldn't be a traditional conference but...
Netflix is the world-most data hungry application, for now…
According to research from bandwidth management company Sandvine, Netflix is the world's most data-hungry application, consuming 15% of...
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