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WhatsApp recently gave an interview with Marketing Week about the launch of its first global brand campaign, which is focused on...
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About Me
I work in Hotwire's Digital Commerce team and am particularly interested in martech, adtech and ecommerce and the issues facing these sectors.
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Shopify: The high street is a marketing channel, not a sales channel for retail
As part of the Wired Virtual Briefings series, editor Greg Williams interviewed Shimona Mehta, Head of EMEA at Shopify about the impact...
What does the current disruption in retail mean for B2B technology brands?
We recently launched our UK Retail Trends report, Direct and with Purpose, which highlights how important it is for retail brands to...
Will we go back to the high street after lockdown?
Why multichannel retail will be key
Non-essential shops in England can reopen from next Monday, but does this automatically mean shoppers...
Wired Smarter - the future of retail is good
In Hotwire's Digital Commerce team we specialise in working with retail technology companies so I was looking forward to hearing about...
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