Every now and then, a consumer genuinely cares about a brand. How do you measure that moment?
We all know consumers care less and less about brands these days. Loyalty has been thrown out the window, and best practice brand...
Data driven
creatively exceptional
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Mylan Vu
Managing Director at Hotwire
Sydney, Australia
- +61 (0)2 8985 7295
- mylan.vu@hotwireglobal.com
- http://www.hotwireglobal.com
Mylan Vu's Passles
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How science became innovation
I had the pleasure of attending The Innovation Game last night as part of Australia's Spark Festival, which hosts a series of events...
'News' in the online trust industry
Is it really news if you just saw it online? Is all news an opinion piece of sorts? Is fake news a given, and fact-checking everyone's...
Who wants to be a $3,000-aire? Follow the tech.
Tech companies around the world herald the bottom line impact of investing in new technologies. The benefits are clear – get ahead of...
Who's influencing who?
This week, I had the pleasure of attending Mumbrella's Sports Marketing Summit. As well as hearing about new sports like Rapid Rugby and...
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