Every now and then, a consumer genuinely cares about a brand. How do you measure that moment?
We all know consumers care less and less about brands these days. Loyalty has been thrown out the window, and best practice brand...
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Mylan Vu
Managing Director at Hotwire
Sydney, Australia
- +61 (0)2 8985 7295
- mylan.vu@hotwireglobal.com
- http://www.hotwireglobal.com
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How science became innovation
I had the pleasure of attending The Innovation Game last night as part of Australia's Spark Festival, which hosts a series of events...
'News' in the online trust industry
Is it really news if you just saw it online? Is all news an opinion piece of sorts? Is fake news a given, and fact-checking everyone's...
Who wants to be a $3,000-aire? Follow the tech.
Tech companies around the world herald the bottom line impact of investing in new technologies. The benefits are clear – get ahead of...
Who's influencing who?
This week, I had the pleasure of attending Mumbrella's Sports Marketing Summit. As well as hearing about new sports like Rapid Rugby and...
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