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Sahana Jayaraman

EVP Global Head of Digital & Brand Marketing at Hotwire

San Francisco Bay Area, United States

About Me

Brand and creative content strategist. Specialize creative campaign planning across channels. Currently the head of Hotwire's Digital Brand Lab, overseeing day to day agency operations as part of the organizations executive team. The Digital Brand includes specialized services across research and insights, brand marketing, content marketing and digital. 

Previous to Hotwire, I was with FleishmanHillard, a top five global brand communications firm, in a leadership role within its social practice. In this capacity, I worked with a high-profile CEO for one of the largest health care organizations in the U.S. My work involved strategic leadership counsel, personal brand voice development, content creation, issues management and fostering real-time engagement. 

I also developed a Social Business for Visa globally. This involved social program planning and execution, aligning cross-functional teams and providing training on best practices and emerging tools. 

My expertise includes brand development and execution, content marketing, web marketing, influencer engagement, insights and analytics. I also have solid experience in executing traditional public relations programs for clients. 

Client roster: large Fortune 500 corporations to small start-ups in the consumer, technology, finance, healthcare and government sectors. 

Brands: Schneider Electric, Dialpad, Varidesk, Unify, Facebook Atlas, Neustar, Dell Boomi, Visa, Kaiser Permanente, Philips, ATT interactive, YP.com, Salesforce.com, Bayer, Abbott, Yahoo, TGI Fridays, Genworth Financial, Ernst & Young, United Healthcare, Gold’s Gym, Datapipe, Stion Solar, Tyco International, Valspar, Fischer International, FlexPrint, Veterinary Pet Insurance, Citizens Clean Elections and APS (Utility Service).

Sahana Jayaraman's Passles

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It may seem unusual for Hotwire's Global Head of Digital Brand Lab to write the headline you read above. However, I cannot stress enough...

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The Era of CMO Activism

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Why is influencer marketing so hard?

I have a lot of conversations about influencer marketing. Generally, I'm helping enterprise marketing leaders figure out how to get...

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