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Florian Hohenauer

Communications Consultant, Managing Director Hotwire Germany at Hotwire PR

Munich Area, Germany

About Me

I am working in communications out of conviction and with passion. 

Communication is a powerful tool and fine art at the same time; there is no way not to communicate – yet nobody is perfect. There is always room to improve, and that is what I am striving for – regarding my consulting skills as well as for the benefits of my clients. Let’s connect, debate, learn, have fun.

If time permits, I like to think about, discuss and promote concepts that have the potential to make the world a little bit less unfair. Concepts such as "eco-social market economy" or important initiatives like the "Global Marshall Plan Initiative". I am a big fan of the European Union in the sense that its "father" Robert Schuman envisioned it: As a safeguard of peace and solidarity. 

If I did not do PR, I would try to be a writer (think GG Márquez & Feuchtwanger mixed with Neil Gaiman), would be on the trail of injustice as a prosecutor or journalist or find the solution for eternal life as a biologist.

Florian Hohenauer's Passles

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Hackin' PR: Am Puls der Zeit

Zu Beginn meiner PR-Karriere habe ich Pressemeldungen, Fachbeiträge und Case Studies geschrieben, Interviews vereinbart und Reporting...

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Ethisch saubere Markenführung: Ein Markt entsteht

Keith Weed, CMO von Unilever, hat Facebook & Google erschreckt: Auf einer Werberkonferenz drohte er, der Werbebudgetgigant, den...

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Elon Musk: Nur Platz zwei im Raketenrennen

Sollten Sie im Raketengeschäft tätig sein, raten wir Ihnen derzeit von einem „Share of Voice“-Vergleich mit Ihren Wettbewerbern ab. Zu...

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What’s Up? WhatsApp!

WhatsApp hat die SMS abgelöst. Knapp 90 Prozent der 14- bis 19-Jährigen haben den Dienst laut einer Umfrage von WhatsApp im Einsatz, aber...

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