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Tom Rouse

Junior Creative Director at Hotwire

London, United Kingdom

About Me

I'm an award winning communications strategist, specialising in the planning and execution of integrated creative campaigns which speak directly to the needs, interests and desires of the target audience. 

I offer extensive skills and experience across the full spectrum of communications - including campaign strategy, creative thinking and the execution - on or offline of campaigns. I'm as comfortable discussing the merits of paid versus organic social strategy as I am devising the right approach for getting the latest hot app seen in all the right places.

Before agency life, I've worked as a journalist, dabbled in political comms, established a highly successful student focused political blog and helped an international rugby team establish their social media presence.

Tom Rouse's Passles

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Stop buying fairytales

Unless you're living under a rock, the chances are you've heard about the power of influencer marketing. You'll be told tales of how...

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It's time to end PR's inferiority complex

What is up with the PR industry? If we're not declaring the press release dead, (Spoiler alert - it isn't) we're deciding we don't really...

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The internet ruins everything

The internet ruins everything. Especially well intentioned, but poorly thought our marketing campaigns. Like this latest gem from Walkers -

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Sometimes, the best strategy is to say nothing at all

As communications professionals our instinct is to always have something to say -  it's how we get attention for our clients. 

It's a fine...

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