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Matt Cross, Head of B2B, EMEA, Hotwire

Matt Cross

Head of B2B, EMEA at Hotwire

London, United Kingdom

About Me

I have worked in the technology sector since 1999, when fax machines were cutting-edge, the internet was a never-ending collection of lurid GeoCity sites and you knew how cool it was to have flying toasters as a screensaver. My PR career began in 2004 when I was thrown into the deep-end, publicising open source middleware and white-listing security solutions – I never looked back, making B2B technology a speciality while developing a penchant for cutting edge communications strategies and platforms. I have been lucky enough to work with many of the world’s largest and smallest businesses, from Dell, Qualcomm and Intel through to three-person start-ups in a 5th floor walk-up in Shoreditch. In my spare time I avoid meat-based products, run down dark lanes, enjoy shredding local trails on my bike with my kids and try to hide my footwear purchases from my wife.

Matt Cross's Passles

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You Cannes-not be serious

You Cannes-not be serious

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Say Bot now?!

Say Bot now?!

You Cannes-not be serious

I was genuinely looking forward to hearing about the speakers at this year's Cannes Lions event. That is, right up until 12:39pm on...

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