Fanity metrics - the trouble with fanbase marketing
Let's get one thing clear: just because I gave you a like, doesn't mean I'm a fan. This is social media, where nuance is critical and yet...
I have worked in the technology sector since 1999, when fax machines were cutting-edge, the internet was a never-ending collection of lurid GeoCity sites and you knew how cool it was to have flying toasters as a screensaver. My PR career began in 2004 when I was thrown into the deep-end, publicising open source middleware and white-listing security solutions – I never looked back, making B2B technology a speciality while developing a penchant for cutting edge communications strategies and platforms. I have been lucky enough to work with many of the world’s largest and smallest businesses, from Dell, Qualcomm and Intel through to three-person start-ups in a 5th floor walk-up in Shoreditch. In my spare time I avoid meat-based products, run down dark lanes, enjoy shredding local trails on my bike with my kids and try to hide my footwear purchases from my wife.
Let's get one thing clear: just because I gave you a like, doesn't mean I'm a fan. This is social media, where nuance is critical and yet...
Someone once told me that the holes in Crocs, the middle-class's favoured aerated footwear, was where your dignity slipped out while...
I was very proud to have had the chance to join a stellar panel today to launch the 2020 edition of Cision's State of the Media report.
I was genuinely looking forward to hearing about the speakers at this year's Cannes Lions event. That is, right up until 12:39pm on...
Seems like there's been a whole lot of corporate soul (an oxymoron?!) -searching this week, with two leading brands making moves to...
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