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Andy West

Group Chief Development Officer at Hotwire

London, United Kingdom

About Me

I’m Hotwire’s Group Chief Development Officer, which means I'm responsible for all aspects of our sales and marketing to grow our revenue. I also build and manage our global affiliate network. I spent a large part of my career with Text 100, helping to build the company from a 20 person domestic agency into a global agency over a period of 20 years. I’m obsessive about demonstrating the impact communications has on the business success of our clients.

Andy West's Passles

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UK PRCA PR & Communications Census 2018

Anyone in the UK PR industry would do well to take five minutes to review the results of the 2018 PR and Communications Census published...

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A Simple Distinction Between Strategy & Tactics

One of the most common mistakes made in business is to confuse tactics with strategy As consultants, regardless of where we are in our...

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Customers are more than an IP address, treat them as such

Getting personal has always been the purpose of communications. Indeed, I'd argue that it's part of the very definition of the word. So...

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The Year Ahead in Measurement

Writing on Cision's blog, AMEC CEO Barry Leggetter outlines his predictions for the coming year in measurement. 

Barry has long...

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