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A Simple Distinction Between Strategy & Tactics

One of the most common mistakes made in business is to confuse tactics with strategy As consultants, regardless of where we are in our...

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unknownx500

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Project 84 shows the power of a human face

It's all too easy when getting briefs to think in the abstract. Even when the brief is an emotive cause like male suicide we have a...

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unknownx500

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3 takeaways from Advertising Week Europe

Advertising Week Europe, the annual advertising industry event, took place last week with brands, agencies and tech platforms all turning...

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unknownx500

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Pet-Tech Is Sweet

Innovation isn't merely for 2-legged species these days. According to CNBC, Mars is pouring $100 million into a new venture fund that...

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unknownx500

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"Awareness is not a valid outcome" and other thoughts from the PRCA Evaluation Group meeting

“Did everyone know this was a discussion about evaluation?!” This is what I found myself asking out loud as a packed room of 60 people...

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unknownx500

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