This year’s Consumer Electronic Show (CES) officially wrapped up this weekend and while the event may have looked slightly different, it is still a key industry marker in terms of setting and highlighting the trends and tech for 2022. Just take a look at the fact that Samsung launched Freestyle, the versatile portable projector at the show or even Sony teasing its PlayStation V2 system.
So what are the three key takeaways and trends?
Metaverse will be 2022’s buzzword
The combination of multiple elements of technology - including virtual reality, augmented reality and video in a new online realm – known as the Metaverse was the hot topic. In fact, many brands showed off computers, headsets and other gear to enhance the time spent in a virtual immersive world signalling that brands are taking AR and VR more seriously. It looks likely that 2022 will see the increase in adoption of the metaverse – not just by Meta themselves. What will be key, however, is making sure brands experiment in how this could work within their world and in what ways their consumers want to engage in mixed reality.
Auto tech is on the rise
Despite the buzz around virtual realities, brands are not giving up on the real world just yet! While the past few years have seen Auto tech play a big part in CES, this year there seemed to even more - BMW teased a colour-changing car, John Deere unveiled a self-driving tractor, the new Chevy Silverado EV was unveiled and General Motors talked about its latest integrations with Cruise for an autonomous ride-hailing service. It’s clear 2022 will be an even bigger drive towards electric vehicles and autonomy (pun intended!).
Improvements on the home office
Hybrid work has emerged as a dominant trend in the tech industry, driving a demand for solutions to boost collaboration and productivity. LG and Samsung addressed that demand by launching their new line of home office monitors as well as Dell and Lenovo launching new laptops and desktops. Working remotely also weaved its way into the Digital Health area at CES with new tech products, but also keynotes on how virtual care has been used to scale consumer demand for mental health support as well as innovation in the mental wellness field.
As with any CES, brands need to learn from the key discussions, launches and themes and see what they can apply to their products and services to enhance the experience for their customers. However, let’s make sure this is not done blindly – instead, brands need to find out if it is really something their own customers and target audience wants. That all starts by listening.
One last thing to consider is that CES 2022 is also a good case study for running an in person event in today’s uncertain times, with ever-changing rules due to the pandemic. Covid-19 rapid tests were handed out to attendees and masks and proof of vaccination were required. Some brands even pre-recorded key presentations instead of doing them live. This left some in the industry focused on the fact that the event fell short of its usual attendance and shared photos of nearly empty showrooms. However, on the positive side, tens of thousands of people still attended, big announcements were made and lots of industry conversation had.
If you’re interested in talking more about listening to your audience, or are thinking about your brand’s presence at CES next year, drop us a line!