As a result of the Black Lives Matter movement that came to a head in June of last year, companies have been taking a deeper look into their systems to identify systemic and internalized biases. Now, it’s important for companies to move past acknowledgement and actually take action in making the workplace a diverse and safe space.

A recent article in The New Stack outlines the ways in which tech companies honored Juneteenth, which has gained widespread recognition and just last month became a federal holiday. A great example of a tech company taking action is Hotwire client Delphix, who last year hosted a hackathon with the goal of eliminating racist and patriarchal terms such as “master” and “slave” from their codebase, which have been prevalent in software codebases across the industry. This year, Delphix not only gave employees the day off on June 18th but continued their efforts towards inclusivity by hosting a special Juneteenth celebration.

It’s time for companies to move past just acknowledging that there needs to be improvement in the diversity, equity, and inclusion space. True allyship is shown through action, without which companies will miss the mark for what it means to support their employees, customers, and stakeholders. It’s easy to vouch support for a cause, but that can only be proven through consistent action, allowing space to make mistakes, and the willingness to learn. The businesses that don’t take these steps or ignore feedback from their employees on how to do better, risk losing great talent and the opportunity to create a diverse and inclusive workplace.

Here at Hotwire, we have allocated $1 million of pro bono brand, marketing, and public relations services through the Hotwire Ignite Possibility Program for tech and tech-enabled organizations that are minority-led or serve minority communities. As a woman of color, it’s one of the many things that makes me most proud to work here, a place where I know I am heard, can bring my whole self to work, and know that my workplace is doing its best to make a positive change within the DEI space.

At Hotwire, we know how to communicate, but it’s important for the tech industry that we do more than that – there must be action. As more and more companies step up to the plate and show their allyship for underrepresented communities, it sets a standard that showing up for EVERYONE is not an option, it’s an expectation.