Adobe MAX is just a few days away and our team is anxiously awaiting what is one of the largest creativity events of the year. Every year thousands of creatives, strategists, and industry leaders gather for workshops, presentations and labs exploring current and future trends in the world of creativity.
For me, Adobe MAX not only presents the opportunity to stay sharp on the latest industry tools and trends but more importantly allows me to connect with other likeminded professionals from all over the world, injecting fresh thinking and inspiration into my everyday craft.
Ahead of the event, I've compiled a few of the things I'm looking forward to the most:
Sessions, sessions, sessions!
Without a doubt Adobe MAX always gathers a top notch line up of leaders from diverse industries and backgrounds speaking on highly relevant topics. With over 300 sessions spanning the three-day event this year, I struggled to narrow in on the ones I was most interested in. That said, a few stood out immediately:
- How Design Is a Transformational Force for Business and Culture by Mike Rigby, Global Head of Brand Transformation, R/GA
- Why Creativity Is a Fundamental Skill by M. Night Shyamalan
- Future Design: Creating an Equitable Tomorrow by Forest Young, Global Principal at Wolff Olins
- Boosting Creativity In-House and Real Lessons on Creative Leadership by Adam Morgan, Executive Creative Director, Adobe
- Things Are What You Make of Them: Life Advice for Creatives by Adam J. Kurtz
Vendors, partners, and technologies
As an agency partner to many clients, I am always on the lookout for the latest services and technologies that can help take our programs to the next level. From tools that enable us to streamline process or scale production, to innovative approaches and platforms to create industry-forward experiences for clients, The Community Pavilion brings this all under one roof for me to explore, learn from, and bring back to our agency and clients. Not to mention Sneaks which pulls back the curtain and reveals the latest product innovations and future technologies Adobe Labs has been working on over the past year. Being able to access this level of industry knowledge in just a few hours between sessions is priceless.
As creative strategists we are constantly expected to connect dots to craft insight-led solutions for our client's biggest challenges. The key to achieving this is staying on top of industry and cultural trends all while continuously reigniting and reinventing our passion and curiosity for each brief. There's no better tool for this than good old face-to-face talk with other likeminded folks.
And while industry conferences can often get repetitive and dull, Adobe MAX is one to pencil in year after year for a healthy dose of relevant and refreshing inspiration.
If you'll also be at Adobe MAX, let's connect!
"Creativity is probably one of the hardest metrics to measure. Being at MAX always gives me a sense of validation; I’m worth it!" – MAX 2018 attendee