Young people don't watch TV news. That's not exaggeration - they really really don't.
The average under 25 watches just two minutes a day and that figure is almost certainly skewed upwards by a small proportion who are watching the whole of the 6pm news having forgot to switch over from Pointless.
Which begs the question - if you're the BBC and have a public mandate to inform and educate about news and current affairs, how on earth are you reaching the young.
We've seen dozens of experiments in news broadcasting over the years - Facebook Live partnerships, IGTV, Twitter moments and none of them have set the world alight. The trouble is none of those platforms are designed for passive consumption of news and so it gets drowned out by entertainment content.
But, there is one area yet to be explored - broadcasting on VOD services and the obvious starting point for this is a Netflix hookup. Netflix wants to become a single hub destination and news is one area they've yet to explore beyond current affairs documentaries.
For broadcasters it's a double edged sword - they get to show they take their commitment to engaging with the public seriously, but they also have to concede that their owned channels are no longer the best place to reach a younger audience. In effect, they become just another publishing house for this audience.
The big question is what benefit do Netflix get? They already have the audience and no one watches yesterday's news meaning it doesn't add to the depth of their programming. It would be a savvy CSR move and if people watched news on the platform it would provide yet another proof point for their model being the future of entertainment.
But, it would surely require them to allow Ofcom to regulate any news content on the platform and in addition to bulletins Ofcom would almost certainly demand the ability to review current affairs documentaries. Now, you might say that there's no bad thing in them doing this voluntarily and you'd probably be right. The question then becomes - are the traditional broadcasters brave enough to plump for a partnership?
While the average person aged 65 and over watches 33 minutes of TV news a day, this falls to just two minutes among people aged 16-24, according the media regulator’s annual news consumption report.