With many Australian news publishers going through consolidations and mergers in the face of changing content consumption habits, outlets are increasingly looking to robo-journalism to create efficiencies and pump out content at faster and faster rates.

But how do readers feel about this move? 

New research by Hotwire Australia shows that just almost half of all consumers still prefer to consume content written by humans. Meanwhile, a whopping 86 percent of people believe that it should be disclosed when content is produced by a bot.

In the future, a key challenge for publishers will be in offering the right mix of raw and fact-based news that can be automated, while ensuring Australians still receive enough investigative and analytical journalism written by humans.

The most successful publishers will be those that can leverage bots to function as tools for journalists to allow them to free up their time for higher value investigative stories and opinion pieces.