Yesterday was an exciting news day. Firstly, Elon Musk unveiled "Starship" - the new SpaceX rocket which could be transporting us to the Moon, or even Mars, in the future. And CERN announced that it is planning a new Hadron Collider. The Future Circular Collider (FCC) will be a huge driver for advancements in the field of physics. The applications of which dominated every part or our lives.

In short, its a really amazing time to be in STEM.

These projects are exactly what we need to be talking about and showing the next generation to get them excited about the real life applications of STEM.

But it's not just the massive scale science experiments that make it exciting. More than ever before our lives are reliant on tech, which is reliant on scientific principles. 

This morning I was woken up by my sunshine alarm clock, checked my iPhone, took the kids to nursery in the car and then logged in to work over WiFi using the cloud. The number of STEM touch points in just my mundane morning is astonishing when you think about it. But that's just it, it feels mundane. We take it for granted, we've lost the exciting story and narrative around it.

That's a challenge for a lot of tech companies, they've lost their ability to tell their story in a really compelling way. If you aren't unveiling an incredible new rocket, how do you get the kind of awareness and media interest that SpaceX achieves?

I might've been woken up by that sunshine alarm clock (ok, it was the kids who really woke me up), but the reason I go to work is to take on this challenge, to create the strategy which makes our clients stories as exciting as rockets and Super Colliders.

If you'd like to talk to me more about it you can reach me at susie.wyeth@hotwireglobal.com.