My colleagues and I were recently in Christchurch, New Zealand. Anyone who's been there since the dreadful earthquakes in 2010/2011 will understand the best parts of the city really need to be sought out. 

Amongst the vast, empty spaces where buildings once stood are bursts of life that have started up again—festivals, markets, and a reputable line of culinary joints that give Sydney a good run for its money. 

What's obvious, though, is the commitment to keeping calm and moving on—a beautiful attribute amongst each Canterburian we met. And it's a quality you see if you seek it, but only if you choose to find it and take notice.

I liken this to the process of understanding the media formats and content that resonates with Australians. For example, the success of broadcast programs aren't determined by how they're received by audiences overseas, let alone how many people watch them. It's all about how they work for those they've been created for.

Whether it's "The Project" or "Wentworth" or even "Neighbours," there's reasons why these programs have stood the test of time on our screens. What's more important than those reasons, however, is knowing that they're perceived different from one Australian to the next. All because content quality is in the eye of the beholder.