#PI Live brought together agency, advertising and publishing industry insiders to talk about measuring and optimising with data, PPC strategies and new influencer Marketing programmes. And with 2019 at the forefront of the majority of attendees minds, what were the three key takeaways for the coming year?

*The new performance marketer won’t be only a data driven specialist but also an innovative and strategic expert

Anjulie Blunden, co-founder at Connected Path, a digital marketing consultancy specialising in online measurement and customer journey analysis, shared ‘We believe the performance marketer should be more of a channel controller; somebody that is making strategic spend decisions, opening doors to new, innovative partnerships for their brand and solving issues like cross-channel value’.

*Influencer Marketing is more transparent than you think 

Despite some concerns raised by the industry, Danielle Lewis, Scrunch’s CEO, reassured us. Thanks to new data-driven strategies, Influencer Marketing makes segmentation and targeting more and more transparent and it is easier than ever to know who is viewing the content.

*AR is a new reality for Performance Marketing

This was the session title held by David Norris, Creative Strategy UK Lead at Snapchat, in which he highlighted the growing importance of the camera in the way people capture an communicate in their lives.