The short answer? I'd like to argue yes.

It's always hard coming back to work from holiday (that's three weeks in Japan and the Philippines, and yes, I'd be jealous too), especially because you're so out of shape and out of the loop. 

But as I did my routine media scan on the train this morning, my first day back at work after a holiday, I realised I wasn't as clueless as I thought – which surprised me.

Think about the time you spend outside of your main activities while you're abroad – on the plane, in a hotel room, in a lobby, at the airport. What to do in those moments? Consume media. Consume it on the pre-programmed TV channels, through in-flight magazines, or via the radio channel at the airport Starbucks. 

In the space of three weeks, I watched Aretha Franklin's funeral c/o CNN, learned about the top 10 things to do in Coron thanks to Skyjet, and was entertained by multiple Japanese advertisements only because I failed to guess what product they were promoting every single time.

A new survey from Deloitte has found that more than half (51 percent) of Australians said traditional news formats remain their favoured news source. 

And – get this – subscriptions across the print industry were a bright spot, with 17 percent paying for a newspaper over the past year. Who'd have thought that was still such a big thing?

The next time you dismiss the place of traditional media formats, think again. Now, time to book the next holiday. Any suggestions?