Brands and retailers alike have been discussing the notion of disruptive thinking at this year's Tech Powered for Retail Week. And there were some very interesting conversations taking place. The first was around technology versus people and the fact that we have to embrace technology to solve the industry's issues. However, the most powerful combination will be people and technology together.
And secondly, Beth Horn, Industry head - retail at Facebook brought up the point that "we are in an evolutionary moment for retail". In addition, "the arrival of disruptor businesses are a wake up call for all retailers and brand owners" where businesses need to focus on a discovery mindset in order to thrive. "This means realising the power of products finding people, not waiting for people to find products."
As we are fast heading into 2019, these are critical points to consider when building strategies and creative to connect with the consumer.
Beth Horn, Industry head - retail at Facebook; "To do this, businesses need a discovery mindset. This means realising the power of products finding people, not waiting for people to find products.