Does the day end in "Y"? Then there is probably a data breach story in the media. With a growing roster of cyber security clients, and more clients having touch points in the space, it is an important opportunity for coverage.
But it isn't just an opportunity for our agency and our client set. Each breach or cyber incident is a hot target across the busy cyber security industry. Every opportunity has to be carefully approached to maximise and get our clients voice heard.
The British Airways hack last Friday presented just such an opportunity to our cyber security experts. 14 pieces of coverage for just one of our clients tells me the team did a great job. There are three things that made this work so well:
1 - the quote from the client was direct, hard hitting and made a clear point
2 - the team got it out to the media really quickly by working as a trusted partner to the client
3 - it wasn't just the tech/security media - travel and transport media were also on the list
While each breach provides an opportunity for coverage, the only way to get that killer cut through is by approaching it with thoughtful views and an even more thoughtful media strategy.
The scandal has been condemned by several stakeholders in the industry who have expressed their concerns about data protection in the aviation sector... ...App security company CA Veracode has called for more consistency in security and app performance in the airline industry. The company’s head of EMEA Paul Farrington said: “The British Airways breach is just another example of how, as the amount of personal data held by organisations continues to grow, hackers are finding more sophisticated ways to gain access to this data and use it to make a profit.... “...IT issues are not only affecting BA, but also in the wider airline industry...As airlines become ever more dependent on software, this creates a greater surface for hackers to attack and so it is no surprise that breaches of this scale are becoming commonplace.”