...don't fix it, right? Well, that seems to be ringing true for this year's IFA, which has got off to a product-announcement-packed start, with more shiny new gadgets being announced than you can throw your old selfie stick at.
We've been chatting about IFA at lot here at Hotwire, and eagerly anticipating what the latest and greatest innovations are going to be from some of the world's biggest tech brands. IFA is fast becoming the European equivalent to the showy CES in Vegas, and we're all for it.
But it often feels that each year IFA can feel a little samey. Big brand makes big announcement and everyone talks about it - the announcements are still super interesting, don't get me wrong, but I'd love to see a brand challenge the tried and tested. So who's doing something different this year? Who, in the words of the small but mighty Ariana Grande, is doing something to break free from the 'same old' style of announcement?
As for the giants, we've seen rumblings of a Samsung connected home, high on a hill, offering you an AR experience in the Family Guy house. This truly could be different for Samsung...let's see.
Until then, let's enjoy the show in the way we know how: product reveal after product reveal.
As big tech shows go, IFA 2018 is right up there among the biggest of the year, the time when a substantial chunk of the people in the tech industry descend upon Berlin has begun. The event began on August 29 in the German capital and lasts for a week, with dozens of major hardware manufacturers coming together to showcase their newest and most innovative creations. From smartphones to smart speakers, TVs to laptops, and much more – IFA is always a bonanza of consumer tech and home appliances. It's even getting big enough to rival the mighty CES in Las Vegas too.