A recent survey of global journalists by media monitoring company Cision has shown that quality journalism is on the up.

In fact, just 10% said that being first was their greatest priority, down 3% from last year. Instead, accuracy remained the most important priority according to 100% of respondents. This all despite the fake news headlines.

While the need for clear, jargon free news and access to supporting data remains unchanged (and yes the press release is still king!), new technologies are influencing how and what stories they cover.

More than a third said that media algorithims will affect their work the most followed by cheaper video production (26%) and AI and machine learning (21%).

Yet another reminder that quality content should be a the centre of any effective comms campaign - not just for audiences but its even more critical for media outlets.