The completion of digital transformation for publishers has been met with continued layoffs hitting news outlets, hard. Expectation of "fast-news" has created a massive content void for understaffed publications struggling to keep up.
According to Cisco’s Visual Networking Index, by 2019, the global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic.
Tech comms agencies have a major opportunity to supplement this demand with quality video. When combined with editorial, you give your content super powers.
For example, you just secured your client an exclusive around their most important product update of the year- a product demo video to accompany the article is advantageous for several reasons:
1. It's proof it works
2. Easily highlights key features to potential customers
3. Optimizes your client's time and budget by reducing redundant demonstrations
Digital is not going away. Next time you want to give your editorial content a boost, consider video.
Having video embedded in stories helps with search, reach and social sharing, and ultimately makes for more engaging news. These positions rely heavily on not only b-roll but also story-led video content that is turnkey and almost ready to publish