We have taken a look at this week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found noteworthy:
Mashable, which has been publishing since 2005 is being sold to publishing giant Ziff Davis, for around $50 million according to a new report from The Wall Street Journal. This is far less than its valuation of $250 million, from a funding round it raised in March last year. The all-out sale of Mashable comes after the publisher tried to secure additional funding throughout this year, according to the WSJ’s sources. After failing to receive adequate interest in a raise, it sought instead an all-out sale starting just a few months ago.
In its latest attempt to woo video creators away from YouTube, Facebook has released an app just for them. It’s called Facebook Creator, and it includes a bunch of tools for streaming video, updating Stories, and message people across several of Facebook’s platforms.
In today’s fickle market, legacy creative agencies are akin to dinosaurs: lumbering giants fighting over clients’ shrinking budgets while slowly making that all-important pivot to digital. With anxious CMOs laser-focused on doing more for less, up-and-coming shops are exploring models outside the hourly billings that have governed this industry since the days of smoky, three-martini lunches. Read how four agencies are shaking things up.
HP has long been committed to making the company as diverse and inclusive as possible. The team recently discovered a Harvard Business Review study which stated that one-third of LGBTQ employees hide their personal lives in the workplace. One in 10 LGBTQ employees have even left a workplace because it was unwelcoming. With that in mind, HP decided to focus its next digitally-driven campaign on LGBTQ employees, as part of its larger commitment to diversity and inclusion.