It’s all a bit perfect isn’t it? From the Christmas decorations in each house and the picturesque snow-liked streets, to the beautifully diverse family seen opening their presents with delight. Basically wherever you go it’s a very M&S Christmas but with Paddington Bear and a thief-come-good. Not exactly reality for most people but a nice escape from the norm and does make you feel all Christmassy... but then a bit cringy at the same time.
The timely Paddington tie-up will obviously generate talkability. And the random cameo from Angela Rippon. But for me it’s all a bit too formulaic and perfect to be game-changing.
Basically it comes down to this. If you and your kids like Paddington then this ad’s a winner and it will pay off. But if you’re like me and a little indifferent to the bear it’s not gonna pull those heartstrings which is what it’s meant to do. So a bit of a costly gamble really. I don’t think John Lewis should be too worried.
Paddington Bear has been revealed as the star of this year's Marks & Spencer's Christmas advert. Taking four months to create, the 90-second advert called Paddington and the Christmas Visitor, sees the animated movie version of the duffle-coat-wearing bear inadvertently save Christmas for his neighbours. Mistaking a bearded burglar wearing a red coat and red stocking on his head for Santa, Paddington assists him in returning all of the pinched presents back to where they belong. Scoffing the odd mince pie along the way, he innocently helps the thief embrace the true spirit of festive period and recognise the error of his ways.