"It's like Uber for cat sitters." "It's like Seamless for crossfit." How many times can we hear about the next new app or tech that is "disrupting" a business model or consumers' way of life?? Yesterday, two ex-Googlers managed to disrupt the entire Unites States with their vision of "disrupting" convenience store shopping, with the launch of an app called Bodega.
The company's goal - though it claims is not to replace the traditional neighborhood bodega - is to provide shoppers with "pantry boxes filled with non-perishable items you might pick up at a convenience store." Anti-immigrant and racial debates aside, the idea of taking on small business in the U.S. as we struggle to band together as one nation, was a poor choice.
As we've seen before with vending machine type models - see latest rant on Uniqlo - these brands and businesses are missing the point. The purpose of a bodega or convenience store is all about the personalization and customization it offers. By aiming to change a person's behavior, you must be offering a way to make our lives better/easier/more worth it.
We can't keep getting away from what makes a shopping experience one we wnat to come back to - HINT: it's the EXPERIENCE. Maybe I'm biased being in New York where going to a bodega is a way of life - an experience that defines your character as shaped by your surroundings. In any case, can we please stop "disrupting" for disruption's sake?! Either that or we need to agree that it's a concept we retire (like a lot of things) as we say adios to 2017.
Paul McDonald and Ashwath Rajan released an app called Bodega on Wednesday, which seeks to disrupt convenience shopping, reports Fast Company. Almost immediately, city dwellers rose up in defense of small neighborhood stores both on social media and in the real world.