As we've said previously, the big consulting firms are circling the marketing services industry like feeding sharks. Here's yet another example of an acquisition designed to bolster Deloitte's end to end offering.
As they say in the quote, the addition of a design capability complements and enhances Deloitte's digital offering. It's a smart and logical move and no doubt good news for Market Gravity.
Whether the two cultures are compatible and whether Market Gravity can adapt to Deloitte's methods of working remains to be seen. But if these acquisitions can be made to work (and I think it's a big IF), then we should expect to see more of this selective feeding from the consultancy sharks in the months to come.
“The team at Market Gravity have a unique combination of insight, commercial and design skills that give clients confidence to take a big idea and launch it to market – much quicker than previously possible. Their addition to our existing team will complement and enhance our growing digital offering in Scotland, as we continue to build this side of the firm.”