The challenge facing so many in the professional services industry is how to best reach the elusive CMO. That's the individual who we all believe holds the keys to the budget and who ultimately is the decision maker on agencies, services, strategies and campaigns.

According to this report, 2017 will be the year that influencer marketing reaches out to target this exclusive community. It will be interesting to see how effective these techniques really are and whether this savvy audience actually takes their own medicine. 

What we do know that as agencies, we need to be super smart and provide highly relevant content if we are to be noticed, let alone listened to. Let the campaigns begin....