The fundamental theorem of poker states...

"Every time you play a hand differently from the way you would have played it if you could see all your opponents' cards, they gain; and every time you play your hand the same way you would have played it if you could see all their cards, they lose..."

In many ways, what we do every day as marketers & comms pros is analogous to a game of poker. Whether it's pitching media, responding to an RFP, or executing a rebrand – it's a competitive situation that often requires quick thinking, data analysis, psychological interpretation and strategic decision making (of course a little bit of luck never hurt either).

However, there are times – in business and in life – when we become myopic and complacent with our strategies. We fail to see what's happening in the broader environment and our predictable behavior can easily be exploited by our competition.

In an industry as fast paced as ours, it’s critical to stay informed to stay ahead.  And there’s no reason not to leverage all data at your disposal.  If you knew exactly what your competitors were planning, how they thought, what they were delivering…would you continue with the same approach or would you do something different?

This is not saying you should go out and spy on your peers… but a reminder that in business, just like in poker – you can’t solely play your cards to win, you play the competition.