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Social Media Advertising: What to Say and How to Say It
Like all good content, the copy needs to be clear, follow a style guide and engage an audience to inspire action. Now, more than ever,...
The importance of tone
The constant analysis by media and general population alike as to how different companies, organisations and politicians are coming...
Keep On Gaming – How To Stay Engaged With Fans During The Outbreak
Last weekend, Steam’s concurrent users hit an all-time high in user peak, with more than 20 million users jumping onto the platform...
Tech For Good: The Evolution from Brand Safety to Digital Public Safety
Government and Tech Platforms are uniting to deliver accurate and quality messaging to the public in the wake of COVID-19
A global...
Agency Fusion: Brand and PR consulting
In the last few weeks, two prominent PR firms in the U.S. Black Frame and Siren PR closed their doors. Speaking of their closure, Black...
Communication, comradery and positivity: words not yet associated with the coronavirus
From the devastating bushfires that raged on and tore through our nation for months, to flash flooding and storms, Australia has had a...
Index de l’égalité Femmes-Hommes : de l’obligation de moyens à l’obligation de résultats
En matière d’égalité professionnelle, les faits sont têtus : en moyenne, les femmes gagnent 27% de moins que les hommes. Même à poste...
La W Series : coup de communication ou progressisme en marche ?
« W Series ». Ce concept ne vous dit rien ? Il s’agit d’une compétition automobile junior uniquement réservée aux jeunes femmes en vue...
Making their mark on and off the pitch
As man and boy I have followed football. Not soccer. Football! If you cut me, I would bleed blue. I’m Chelsea through and through!...
Making the Women in Fintech Powerlist
I could not be more thrilled to have been recognised in the Women in FinTech powerlist, next to such inspirational figures leading the...
Politique : en finir avec le fratriarcat
Le fléau sexiste ronge toutes les couches professionnelles. Pourtant certaines fonctions dont l’aura historique et culturelle masculine...
2024, année de la considération ?
Comme pour les conseils d’administration, l’Etat réfléchit à mettre en place des quotas dans les comités de direction. Car, force est de...
Le community management se féminise !
Cette semaine un sujet va nettement dominer l’actualité : les femmes ! En effet, le dimanche 8 mars marquera la Journée Internationale...
Wer Elektroauto sagt, muss auch Ladesäule sagen!
Bis 2030 sollen eine Million Ladesäulen für Elektroautos in Deutschland gebaut werden. Dieses Versprechen geht allerdings nur langsam...
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