Amazon aime les tweets
On n’est jamais mieux servi que par soi-même
Quoi de plus compliqué pour une société que d’être victime de sabotage ?
Vous me direz « nous...
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A global campaign that goes the distance
The recent climate change strike is hot on the global news agenda at the moment. As I scroll through my Facebook feed, the viral video of...
Data & Storytelling: It's the Future
I'm excited at the prospect of the publication of the eMarketer 2019 CMO survey which is just a few weeks away. It's always instructive...
Is print for B2B trades a ticking time bomb?
With sadness I read this week that Marketing Magazine, a fine industry trade publication, is no longer going to be running in print format.
CHOICES: WHEN LESS REALLY IS MORE
The age-old adage ‘less is more’ really rings true in today’s economic society. According to a Huffington Post article, millennials...
Oracle's rebrand: hit or miss?
It seems like every day another tech brand undergoes a rebrand that leaves them in today's land of tech sameness. You know what I'm...
Domino’s fashion takeover serves marketers a good reminder
Domino’s surprised us all by launching something a little bit different at a very unexpected time for a food brand. During this year's...
Is Creativity Really the Answer to an Era of Uncertainty?
The truth is we live in a crazy and unpredictable world. From political turmoil to environmental disasters to workplace inequities –...
When technology brings two regions together
Having been born and raised in the ASEAN region, and now living in Australia, it excites me to know the two markets naturally work...
Core Values – To Have? Or Not To Have? The Question Should Be HOW To LIVE Them.
Nine out of 10 consumers are conscious of their personal values and are prepared to align them to their spending habits. So, when your...
Build your business on a foundation of sand, not concrete
This week I was privileged enough to hear from some of the brightest minds in tech, at the annual Disruption Summit. With leaders from...
IFA, moi non plus !
IFA 2019
Hotwire s’est rendu comme chaque année à l’IFA pour accompagner ses clients sur cette grande messe High Tech et découvrir de...
Match’s perception job is far from over
About 39% of straight and 65% of same-sex couples in the U.S. now connect through sites and apps. I mean it’s hardly surprising, but it...
If the brand is not the story, then what is?
A seemingly inconsequential phrase has kept returning to my mind in the past few days. I heard it at the Mumbrella B2B Marketing Summit,...
Should You Ride the Fence?
In the world of big business, taking a stance on a controversial issue has generally been seen as a risky move. When a company voices its...
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