The ABC's 50:50 Project isn’t an ambitious goal – it’s a basic human right
ABC News Australia is expanding its programming and content for female audiences. Efforts to reach gender diversity like these are...
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Hotwire Insights Archive
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Is the evolution of social platforms impacting advertising strategies?
In its latest move towards integrating its “family of apps”, Facebook is renaming WhatsApp and Instagram to “WhatsApp from Facebook” and...
Social media slip ups: should PRs be getting the stick?
The summer period... a joyous time for holidaymakers, yet often a less-than-joyous time for airlines and holiday providers who often bear...
Who wants to be a $3,000-aire? Follow the tech.
Tech companies around the world herald the bottom line impact of investing in new technologies. The benefits are clear – get ahead of...
Why diversity is critical to brand value
The reality of your brand value is determined by the views of a diverse world. When brands insulate themselves, relying solely on views...
Influencers: Why Bigger Isn't Always Better
Whether it was Fyre Festival’s influencer-centric scandal or Scott Disick’s Instagram mishap – we have all grown skeptical of the term...
How do you solve a problem like e-commerce?
Before you jump out of your seat, yelling at your computer that there is no "problem" with e-commerce....hear me out. I get it,...
Transparency in the age of new technology
Facial recognition technology is appearing everywhere these days. Software that is capable of identifying a person from a digital image...
Broken business rates are killing innovation in retail
The issue of business rates appeared in the media again this week, as top UK retailers shared an open letter to Sajid Javid asking him to...
DTC Brands: Building Trust, But Are They Being Seen?
It’s safe to say, gone are the days consumers implicitly trust companies and products. They are savvier and more informed, quicker to...
Thomas Cook is bringing back that holiday feeling
It doesn’t take much for me to get excited about a holiday - a TV advert showing a gorgeous beach and a cocktail usually does the trick....
Open Banking: the change that may not happen
Open Banking will come into play in February 2020 in Australia. Very simply, it allows consumers to request the data related to their...
A whole new in-store world with Adobe's Project Glasswing
There is rarely a day that goes by without the retail industry being in the headlines. Take this week. We have already seen news that UK...
Follow the Ninja
We need to talk about the Ninjas of the world. Why? Because advertising just got this fun.
For many marketers, the rise of eSports to date...
Why I give an F about diversity in fintech
It seems like these days you can’t open a paper or scroll through twitter without being inundated with stories around diversity and...
Latest criticism of Huawei: justified, or jealousy?
When I managed PR for Alcatel-Lucent (since acquired by Nokia) in Australia in 2010 – before its contract with NBN Co was inked – Huawei...
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