Sell out or Scale Up? DTC acquisitions by legacy brands
Another piece in TechCrunch this week about Wacoal buying out Lively, a DTC lingerie brand, for $85M. Lively disrupted the lingerie and...
Another piece in TechCrunch this week about Wacoal buying out Lively, a DTC lingerie brand, for $85M. Lively disrupted the lingerie and...
We can’t deny it, influencers have become a vital medium for increasing the awareness and sales for a brand and its products. So it’s not...
Last week, I attended the Mumbrella Finance Marketing Summit, which brought together marketing leaders from the finance, banking,...
Young people don't watch TV news. That's not exaggeration - they really really don't.
The average under 25 watches just two minutes...
Inspirées des sessions sportives à la militaire, tout droit venues des Etats-Unis, les BootCamp proposent aux participants de s’entrainer...
Last week, I attended a talk which debated a vital question: what is the role of communications and marketing in the financial sector...
I've run over five dozen brand positioning workshops and have never left a session without the brand Apple being mentioned at least once....
Is it me or is there a wind of change blowing through our industry? Are we finally setting off on an adventure that will take us to a...
DTC brand, Tuft & Needle, disrupts mattress behemoth Serta Simmons Bedding (SSB) from within. J.T. Marino (@johnmarino) co-founder of...
As someone obsessed with DTC branding, and an avid user of DTC products from the likes of Parachute, Ritual, Modern Fertility,...
Who does your company do business with? As a marketer, are you aware of the customers that pose the biggest risk to eroding your...
This week, I had the pleasure of attending Mumbrella's Sports Marketing Summit. As well as hearing about new sports like Rapid Rugby and...
Summer is finally here. Temperatures are soaring throughout Europe, and the valuation of data analytics companies have risen too. With...
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