Burger King’s “Whopper Detour” win demonstrates how pervasive mobile is today
Fernando Machado, Global CMO, Burger King has been quoted saying “campaigns without creativity simply become “wallpaper” and no one takes...
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Time for travel sector brands to wake up and get prepared for a ‘reviews culture’ crisis
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Will Changing the Name of the 737 MAX Help?
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The role of comms in ‘A Bright Tech Future’: cutting through the digital noise
If you’re a developer, data scientist or IT systems architect in the UK, you don’t have to look far to know that your skillset is in high...
"You're welcome Bill Gates" – recognising the women that have made today’s tech possible
Speaking at Hopperx1 – the immersive women in tech event run by AnitaB.org – President and CEO Brenda Darden Wilkerson called out some of...
The commencement of Cannes Lions…..
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It's time to believe in Unicorns
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It also brings a keen lens onto the tech scene...
Chocolate cottages and floating houses: is there an expiry date on the experiential PR tactic?
From cottages made out of chocolate, to a rentable house floating down the Thames, the travel PR industry has seen its fair share of...
Attracting and retaining employees takes more than offering better pay
Work-life balance remains elusive for many Australian workers. Census data shows 40 percent of Aussies are working beyond the eight-hour...
When doing it for the 'gram turns ugly
We've seen many tragic stories this week about the rising number of deaths of climbers on Mount Everest, accompanied by some gobsmacking...
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