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Hotwire Insights Archive
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News Corp Australia wants to break Google up. Should this apply to the publisher too?
Earlier this week, I did my first hot yoga class (TLDR: I almost died), not by choice, but to zen myself out following the frustration of...
How TikTok is Turning Calvin Klein's Fortunes Around
Calvin Klein ads are iconic. No question about that, particularly for those of us of a certain age who just may have had those pinned up...
5 Key Takeaways from Digiday's Publishing Summit Europe
1) Publishers are diversifying and balancing their revenue streams
Many may be surprised to hear that VICE Studios were the co-producers...
Take The Pitch Advice - Five Reasons Why You Lose
It's a feature of agency life that we have to pitch for new business. For me it's the most exciting part of my job. The challenge of...
Hitting their targets: Here's what some retailers are doing right
Tackling banking disruption one conversation at a time
Last month, the Competition and Markets Authority (CMA) revealed the findings of its annual banking customer satisfaction survey. The...
The media has a responsibility to increase female representation
Honestly, this story really makes my blood boil.
I couldn't agree more with Reshma Saujani, the founder and CEO of Girls Who Code,...
Knowing your audience: internal comms in the age of transparency
We all know how important it is to know our audience when it comes to external comms, with vast resource going into developing personas...
Hourly rates: the bullet agencies shot in their own foot 40 years ago
What do you say I take you for a day-long workshop around pricing? Not convinced? I honestly wasn't either before last week and a session...
Why Having a Nose For A Story Won’t Sustain Tomorrow's Newsrooms
Whilst having a finger on the pulse of the news agenda and a knack for knowing the trends which are grabbing the attention of consumers...
Celebrity suicides: the life-or-death consequences of irresponsible reporting
Another day, another celebrity suicide—and another raft of clickbait headlines.
As someone whose musical tastes were defined by the 90s,
MWC 2019: 5G and the next wave of innovation
2019 is the year of 5G and if you went to this year’s MWC, boy do you know it. Qualcomm’s #5GIsHere slogan sums up the tone of the show,...
Creating generic content for the generic C-suite? You're doing it wrong.
Increasingly, I'm having conversations with clients and marketers across the industry about concerns regarding the excessive influx of...
Why Facebook's coin for Whatsapp could be the first truly mainstream digital currency
Let's face it, despite the peak in consumers' awareness Bitcoin received at the end of 2018, backed by an incredible spike of its price,...
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