The kid influencers of today and why you need to know who they are...
Ofcom has just released its annual report looking into children's use of tech. It will come as no surprise to any parent of young...
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The Importance of Balanced Communications in Formula One
Whilst everybody in the tech world has their eye on Mobile World Congress in Barcelona in a few weeks, there is in fact something else...
Can independents scale and keep brand love?
Rather than focusing on the accounting fraud that has triggered Patisserie Valerie's decline, David Mitchell's column in The Observer...
Top oder Flop? Messen im digitalen Zeitalter
Mit der ISPO startet im Februar meine persönliche Messe-Saison 2019.
Für Personen, die im Vertrieb oder in der Geschäftsentwicklung tätig...
Treat me as a person, not a commodity
We live and work in a 24x7 world. We're always on, never far from a screen that is badgering us with email, advertising, notifications,...
Selling to know-it-alls
There are certain aspects of our life that, instinctively, we just know are 'working fine'.
For some of us, it's the morning...
Creating compelling content for multiple markets
Here at Hotwire we pride ourselves on having global reach with local flavor. Global in our mindset, global in our work, and global in our...
Le marketing d’influence est-il allé trop loin ?
Les influenceurs ont un pouvoir de prescription énorme, mais dans un contexte qui n'est pas toujours "safe" pour les marques : contenus...
Is tech our beacon of hope amidst Brexit uncertainty?
Last week’s overwhelming rejection of the Withdrawal Agreement by Parliament has caused rifts in the tech sector, and industry experts...
Barcelona y Madrid se desploman en el ranking de las ciudades más innovadoras
Cada año la consultora 2thinknow publica el ranking con las ciudades más innovadoras a nivel mundial (Innovation Cities™ Program &...
How to make your speaking slot stand out at MWC
There are approximately 230 speaking slots available in the conference programme at MWC this year. And many of these are panels, with...
A Rallying Cry for Midwest Startups
At a recent Medical Alley Association event on Pharmaceuticals and Biotechnology, I was expecting to learn a lot about the bio and med...
Poundland’s plastic-fantastic PR flop
A year ago, Poundland’s Gift of Nothing campaign would have been heralded for its tongue-in-cheek response to people asking for “nothing”...
Big Data im Sport – so viele neue Möglichkeiten für ein effizienteres Training
Ich bin Läuferin, aktuell in Vorbereitung auf meine Halbmarathons Nummer vier, fünf und sechs, und ein kleiner großer Technik-Nerd.
Is the UK 'happy to talk flexible working'?
New year, new you – or new job?
Just in time for Blue Monday (whether a PR gimmick or not) and the annual leap in employees looking for...
"Estimez-vous heureux : on ne vous fait pas payer cet article", ou de nouvelles habitudes à adopter
L'Obs a récemment publié un article sur la gratuité VS le paiement des articles de presse, à la fois drôle et incisif, ayant...
Marketers are ready to set sail into 2019—but where's the crew?
Every industry is being impacted or driven by technology in new ways, and 2019 is only going to see the pace of this trend quicken.
Tech for Good in 2019: consider the problem, not the solution
We can't predict the future, but we can help shape it. At last night's Tech For Good London meet-up, Matt Stokes at innovation foundation
Tesla et le concours de piratage Pwn2Own : une pierre, deux coups.
Comment vanter la technologie de ses automobiles connectées tout en promouvant les pratiques informatiques permettant de la rendre plus...
It's an exciting time to be in STEM
Yesterday was an exciting news day. Firstly, Elon Musk unveiled "Starship" - the new SpaceX rocket which could be transporting us to the...
Why we need to give Gillette a break
Gillette’s new campaign #TheBestMenCanBe certainly has created a media storm. The debate about whether they have the credibility to urge...
Influence : vers une nouveau tournant pour la relation entre marques et YouTubeurs ?
Dans une vidéo de 35 minutes, la YouTubeuse, l’une des plus suivies en France, explique qu’elle s’est retirée des listes de toutes les...
CES 2019 is making tech trends a reality
The best overview of what CES brings is the CES Trends event which takes place the day before the show floor opens. Led by CES, this hour...
Marketers Own CES 2019
2019 belongs to marketers and CES showcased the brilliance, opportunities, insight and challenges for us as the year kicks off. From the...
Un CES 2019 difficile pour les français
L'Hexagone a toujours envoyé beaucoup de start-up au CES. Alors que la 51ème édition du CES (Consumer Electronic Show) de Las Vegas...
Recognising the huge gains tech can provide for workplace wellbeing
Mental health has been high on the news agenda this week, with the NHS ten year plan aiming to invest £2.3 billion in support for young...
It's war, but not as we know it
The FT reports today that US food giant Mondelez is suing insurer Zurich for refusing to pay out on a claim associated with the NotPetya...
Making cents of my relationship with cash
I can't tell you how many times I've walked out of a store because they don't accept card, or think that an exorbitant minimum card spend...
A national broadcast channel ain't the place for a nuanced discussion of PR
"This ain't the shop for justice" said Jack Dawkins, more famously known as the Artful Dodger, in his last appearance in Charles Dickens'...
Augmented Reality and social change: how can we use tech to bring stories to life?
Augmented reality - or AR - has the ability to enrich all types of content, giving users the opportunity to experience a mixture of real...
The Phil Spencer approach to communications: Xbox now speaks to gamers, not just ‘the market’
As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to...
Why AI presents a few challenges for Australian publishers
The speed at which artificial intelligence (AI) technology is advancing has created a lag where legislation has not been able to keep up...
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