Grocery retailers need to shape up or ship out
As an unashamed and self-confessed lover of eating, and cooking, I find myself increasingly fascinated in the world of online food...
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Responsable de Clientèle (Tech B2B) -
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Programme Director -
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Global CFO -
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Hotwire Insights Archive
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IF(A) it ain't broke...
...don't fix it, right? Well, that seems to be ringing true for this year's IFA, which has got off to a product-announcement-packed...
What to expect from IFA 2018
IFA, for the uninitiated, is Europe’s answer to CES – held in Germany every year, it’s a celebration of the cool, the concept, the kooky...
La realidad aumentada, las marcas ya se preparan para la próxima revolución
A pesar de que el sector de la realidad virtual y aumentada se ha estancado en los últimos años, según la consultora IDC este sector...
5 Stunning Lessons in Leadership at its Best
I'm risking alienating parts of the population and could be accused of breaking the corporate rule never to take political sides, but I'm...
#KI: Ein Plädoyer für Überkommunikation
Angst bremst Fortschritt aus. Aufklärung hingegen baut Unsicherheit ab und erhöht die Chancen für Neues. Mit diesem Themenkomplex...
Hashtag, el símbolo que lo cambió todo
Nunca un símbolo ha cambiado tanto la comunicación como el ‘hashtag’ (o almohadilla para los más románticos). El origen, según apuntan...
Am I a terrible Millennial?
Does anyone else feel trapped by their own phone?
As someone who, quite frankly, writes emails for a living, I find myself falling...
Why Thoughtful Working Hits the Right Note at Hotwire
Flexible working continues to be a topic for debate as businesses search for ways to provide the best environment for productivity and...
Cashier-free is the way to be... said no one.
We've seen this time and again - retailers and technology companies (remember Bodega?) are pushing for a bold and innovative path forward...
May the Marketing Automation Force be with you…..
New stats from HTF Market Intelligence reveal that the marketing automation software market will witness huge growth by 2023. This...
Play to your strengths to win hearts and minds
Lush is a brand that's putting its money where its mouth is when it comes to fighting the war on plastic usage. Its policies are...
Ecommerce and the road to glocal (global+local) domination
By far, the greatest challenge for the ecommerce industry today is creating a personalized, convenient experience for shoppers at scale....
Miscommunication: Sorry, just because I nod doesn’t mean I agree
I just want to tell you about an event I attended this month. No, sorry, I didn't mean to say "just". And I also didn't mean to say "sorry".
How Hidden Costs in Video Games Became a PR Crisis
By Graham Westrop, Program Manager in Hotwire London’s Corporate Strategy team
As video game business models evolve to support online...
Is Sports Direct showing us the British high street will live on?
Many continue to debate whether we are seeing the slow decline of the British high street. In fact, the Centre for Retail Research has...
Connect to conquer – and charm
I know, I know… Open Banking again. But it’s the power behind so many of the FinTech - FinTech and FinTech - bank partnerships we’ve seen...
Innovation in Sydney finally finds a home
This week's news of a co-initiative between the New South Wales state government and Atlassian to build a technology precinct in Sydney...
Un fallo de seguridad en Internet, una crisis de comunicación para Randstad
Los fallos en los sistemas de seguridad de las compañías se están convirtiendo –por desgracia para los usuarios- en uno de los mayores...
Sloppy Security
What's more surprising - that 10% of households don't have online access or that half of smart phone users who access the internet don't...
El modelo de ‘una agencia para todo’ ya no convence a los directores de comunicación
La publicación Holmes Report ha hecho público esta semana su informe anual ‘The Influence 100 2018’, que analiza las tendencias en el día...
Automatisation de l’emploi et perspectives d’avenir : quels seront les impacts sur notre société ?
Automatisation de l’emploi et perspectives d’avenir : quels seront les impacts sur notre société ?
A l’heure ou l’Intelligence...
Is The Global AoR Model Dead & Buried?
The publication of The Holmes Report Top 100 Influencer List always makes for an interesting read. The backgrounds and opinions of the...
What Price That Campaign?
"Tell me the value you'll deliver and we'll find the budget you need...." This is a common reply to the budget question when...
Brits in the dark on Open Banking
As a headline, this isn’t all that surprising. I spend my (week) days with my nose in blockchain projects, digging into the relative...
Fighting for fibre
The UK is now 35th in the global broadband league tables. 35th. While I'm fully aware of the fight for full fibre broadband, having...
Lessons in Crisis Management from Reddit's Hack
Reddit's hack made international news today. In June, the business discovered that its systems had been compromised via staff accounts,...
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