The viewability debate continues
New data was recently released that shows viewability standards in the UK are still not where they should be. Philipp von Hilgers,...
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Hotwire Insights Archive
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Will Tesco change the UK retail landscape?
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Pick a card, any card
We all have a few little rectangular pieces of card tucked away in our wallets – some we’ve remembered to sign on the back, (some not),...
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L'écologie digitale, ça vous parle ?
Numérique n'est pas toujours synonyme d'écologique : aujourd’hui, le digital engendre 16% de la consommation électrique mondiale. On...
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Jurassic Jeff’s sexy success
Kat Park, programme director in Hotwire's consumer team, gives us the lowdown on the one and only giant Jeff Goldblum...
We’ve had heated...
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It's time to start thinking about a cleaner future for auto
This month has been a big one for electric vehicles, with the government announcing its Road to Zero strategy and plans to introduce more...
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High Street Highlight
It was an extremely pleasant surprise to read a story talking up the success of a high street retailer, Hobbycraft, instead of the...
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Are you in the holiday spirit? Clue; we don’t mean parasols…
Written by Cal Young, programme director in Hotwire London's Digital Commerce team...
It’s the midst of summer, school holidays are afoot,...
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Love Island AKA the influencer machine
This week's post from the UK Consumer team comes from Love Island's biggest fan, senior programme director, Christine Reilly...
If you’re...
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Et si on parlait drones ?
Depuis quelques années, les drones sont devenus le produit tendance par excellence pour les tous les fans de technologies et les geeks....
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Are ATMs the next floppy disk?
Just as you can tell a person’s age by how many of the Spice Girls they can name, what pogs are or if they know that the ‘save’ icon is,...
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From apps to robotics the ‘Future of the NHS’ is not as far away as you may think
Written by Liam Rawson, Programme Executive
This week marks the 70th birthday of the NHS with patients, politicians and celebrities all...
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Community is king - paws for thought in insurance
Investment, insurance.. and cats! Must be Friday :)
Exciting news for Bought By Many this week, who announced their Series B...
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Communicating autonomy: are we asleep at the wheel?
A new report claims that automakers’ marketing of driver assistance features is creating unrealistic expectations in drivers, leading to...
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Mapping your way to measurement maturity
For any seasoned veteran of industry conferences, you’ll be familiar with the refrain “we’re on a journey”. It’s an oft-used term by...
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Le Brand Activism, le graal des marques
A l’heure où les communautés de marque se créent à coup d’influenceurs et à base de messages publicitaires décalés et jugés uniques...
A...
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Le poids des mots, le choc des photos
Paris Match, une institution, le magazine qui traverse les générations avec ses couvertures chocs et ses punchlines assumées. Depuis près...
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The Netflix cycle of innovation
When I first heard of the Netflix effect, I assumed it referred to the way Netflix shows have the ability to keep fully grown adults...
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La atribución en el customer journey, el gran dolor de cabeza de los directores de marketing
Hotwire, la agencia de comunicación global, ha participado en el último encuentro organizado por Emilio Márquez, CEO de La Latina Valley....
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Sometimes, all you need is coverage
It's become fashionable to ask "what's the point?" every time we see a PR campaign where there's no obvious link to the business or...
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