Declaration of intent from Amazon as it advances in the health space
By Liam Rawson, programme executive at Hotwire
So far, 2018 has been no stranger to developments in the health tech scene. From
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Vive l'omnicanalité !
Une étude intéressante de McKinsey sur les attentes des acheteurs B2B entre le digital et l’expertise humaine.
Aujourd'hui, les acheteurs...
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Internet est-il boring ?
François Ier mesurait plus d’1m95. Il y a huit fois plus d’irlandais à l’étranger qu’en Irlande. L’Empire State Building a été construit...
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Adobe’s launch taking creativity and attribution to the next level
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Today’s Brand Journey: From Good to Great
Today, brand is more important than ever. As GenZ puts less emphasis on material goods and more closely align themselves with brands that...
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What can we learn from Cannes?
Inspired by the Cannes Film Festival, Cannes Lions is now the largest gathering of the advertising and creative...
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What Norwegian children say about the gender pay gap
This cute video isn't just fun to watch, it makes a very poignant point. The gender pay gap simply doesn't make sense.
One of the reasons...
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La communication et les jeunes : le choix des visuels plutôt que des mots ?
500 milliards. C’est le nombre d’emojis partagés en 2017 (uniquement) sur Facebook Messenger. Dont 14 milliards par les Français.
Après...
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It's still a no to Nando's from me
I know I'm in the minority, but I confess: I don't like Nando's. Nothing about it appeals to me, and the one time I had it to try it, I...
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4 cosas que aprendimos durante #AMECSummit
La semana pasada más 350 directivos de Comunicación y Marketing de más de 41 países acudieron a Barcelona para analizar los retos a los...
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Mobility as a Service: Where we are and what we can expect
Alex Greenwood, associate programme executive at Hotwire, recently visited the Smart Transportation & Mobility show in London. A lot...
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"I'm so ahead of my time, my parents haven't met yet"
The chances that the late, great Big L was referring to innovation comms when he freestyled this line in '95 are slim...in fact I...
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Stop looking for ROI from PR.... and other things I didn't expect to think following the AMEC summit
The very best communication challenges the perceptions and change the mind of the listener. This year's excellent AMEC summit definitely...
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Fintech vs antiquity
This post was written by Sam Uden (@sam__uden) - the newest member of our FinTech team, and 'Digital Bank' aficionado.
I put my hand into...
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Medición en comunicación: superado el valor publicitario en las agencias de comunicación, pero no en el cliente
Esta fue una de las conclusiones más llamativas del encuentro organizado por prnoticias junto con expertos en comunicación de cuatro de...
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B2B takes main stage in Chicago at ANA premier event
Last week, nearly 500 senior level marketers from a variety of backgrounds (finance, healthcare, industrial goods, sports/entertainment,...
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The capital markets FinTech appreciation society. Free Admission!
The following article was written by Nishal Ratanji, FinTech specialist at Hotwire, with a passion for all things related to capital...
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The show Musk go on
Recently there's been even more media speculation than usual about Tesla, from its ability to sustain itself with its current cash pile,...
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Disparition de BuzzFeed France... Another one bites the dust
Fondé en 2006 aux États-Unis, BuzzFeed a fait son entrée dans le paysage médiatique avec pour ambition de redonner à la jeune génération...
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De la poche au salon
La France est à l'honneur en ce mois de Juin !
Ce sont pas moins de 2 assistants vocaux qui vont désormais être disponibles dans la langue...
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Challenges for the CMO as discussed at VivaTechnology: transparency, data and interactivity
By Marine Reynaud, Programme Director in Hotwire’s Digital Commerce team in London and speaker programme expert
The third edition of #
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It’s time to take charge of the surcharge
Post by Robyn McLellan, Associate Programme Executive at Hotwire:
We’ve all been the person in the off-licence grabbing that pint of...
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7 consejos para luchar contra las fake news
La asociación de profesionales de la comunicación PR Council junto con la organización sin ánimo de lucro para el impulso de la educación,
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The phygital world of food
From offline to online, to back offline and then back online again, the food industry is taking an omnipresent approach to reaching...
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Why you should bring your whole self to work
I had the privilege of attending a roundtable this morning hosted by @InterCommsLGBT on the topic of identity politics. Chaired by the...
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What Adobe's acquisition of Magento means for digital commerce
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Technology integration in health continues to flourish
One of the key bugbears of health apps is the lack of integration currently provided. There are apps for GP services, apps for...
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FinTech has digitised the napkin
As I was starting my first job in London, my Dad sketched a bit of a ‘money management’ structure out for me - on a napkin, in an Indian...
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