España ingresa solo 124 millones de dólares por digital health
Esta semana, en el repaso de las últimas noticias sobre digital health, la agencia de comunicación global destaca el desarrollo de la...
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Hotwire Insights Archive
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Customer press interviews: the good, the bad and the ugly
Customer stories are often seen as the jewel in the crown of any solid PR programme. Decision makers want to learn from the experiences...
Corporate innovation and career development at the House of Mouse
Corporate innovation is difficult at established businesses with international operations, so in a business of nearly 200,000 staff...
What underpants tell us about thinking differently
As Albert Einstein once said, “The definition of insanity is doing the same thing over and over again, but expecting different results
Le bénévolat en 2018, aussi simple qu'une notification push
Nous avons tous besoin d'un peu d'aide au quotidien. Mais les tâches qui nous paraissent si simple peuvent s'avérer impossible pour les...
Bank holidays don’t have to mean endless misery for those weekends full of exploring
Chances are that if you’re in the UK, you’re back at work today after the bank holiday weekend. But were your plans scuppered by public...
Aux Etats-Unis, la provocation par les armes
La ville de Chicago a mis en place une campagne de sensibilisation très créative pour lutter contre le port d’arme à feu et dénoncer ses...
Les conseillers Pôle Emploi : des influenceurs comme les autres ?
Pôle Emploi souffre de sa réputation vieillotte, c’est un fait. Pour essayer de dépoussiérer un peu son image mais aussi de trouver une...
Business Insider’s UK Fintech 35 under 35 - London FinTech scene, you got this.
Business Insider’s UK Fintech 35 under 35 makes for some pretty impressive reading. Under 35 years old (by quite a margin in some cases…
Silver linings in adland; dismantling the music 'duopoly'
As far as advertising is concerned, two largely data oriented narratives have dominated recent headlines. GDPR and Facebook. However,...
Why marketers should be leading the AI revolution
At Marketing Week's Supercharged event this week brands took to the stage to explore how Artificial Intelligence (AI) can fuel positive...
Does Proving RoI Threaten Your Career?
Self obsessed agency types sometime forget the personal side of the business and perhaps overlook the simple fact that our clients have...
More ways to pay: A digital commerce catastrophe waiting to happen
In the slow but steady digital commerce evolution, retailers and payment companies are inching their way towards a cashless, cardless,...
España, a la cola en confianza en los medios de comunicación
Según un estudio del Pew Researh Center, España es uno de los países que menos confía en los medios de comunicación. Según este informe,...
Los asistentes de voz están cada vez más cerca
Amazon trabaja a toda velocidad para intentar presentar su primer altavoz inteligente (speaker) en español a finales de este año o...
Paper file credit checks? So last year.
It was announced earlier this week that the Hong Kong Monetary Authority (HKMA) is looking to bring lending into the digital age - banks...
Switching it up - lack of competition, or consumer inertia?
We’re all familiar with the well-worn out statistics (first published in 2008, from a quick Google?!) that Britons are more likely to get...
Digital Détox !
Vous êtes plusieurs à m'avoir dit ou écrit " on ne te voit plus sur les réseaux". L'usage spontané du verbe VOIR m'a amusé. On...
La visita online se perfila como la nueva revolución de la Digital Health
La visita online es para los profesionales médicos una de las soluciones para acabar con la saturación de las listas de espera y muchos...
It’s the MOBA Craze All Over Again. Except This Time, It’s Battle Royale
I’ve sunk 100+ hours into Player Unknown: Battlegrounds. Even with all the issues that still need to be fixed, it’s still one multiplayer...
Simone, divertir à défaut de communiquer
Nouveau média résolument féministe (il parait que c’est la mode), il n’en est pas moins que Simone, le dernier né de Prisma représente en...
Ever wonder what a CMO thinks about measurement?
This past week, Hotwire, in partnership with AMEC, PRSA Silicon Valley and PRSA San Francisco tapped the minds of three leading Bay Area...
Build Insights. Not Personas.
Is the creation of buyer personas an outdated practice?
The safe answer of course is, it depends. But I’m going to go out on a limb and...
UK PRCA PR & Communications Census 2018
Anyone in the UK PR industry would do well to take five minutes to review the results of the 2018 PR and Communications Census published...
Blockchain in healthcare - why it matters
There's no doubt Blockchain is a hot topic at the moment. It seems to be disrupting every industry and health is no different. According...
London paves the way for the contactless commuter
These days it's rare to find a coffee shop or bar that doesn't accept contactless payments in London. If you think about it, when was the...
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