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Project 84 shows the power of a human face

It's all too easy when getting briefs to think in the abstract. Even when the brief is an emotive cause like male suicide we have a...

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unknownx500

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La ecuación (para el éxito) que las marcas no quieren ver

La eficacia de la publicidad sigue cayendo (más del 50% según algunos anunciantes), pero se lleva más del 90% de la inversión de las...

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unknownx500

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Digitale PR-Kampagnen, um aus der Masse herauszustechen

Letzte Woche war ich zum ersten Mal bei den Online Marketing Rockstars in Hamburg dabei - ein tolles Event, das zu recht gerne auch als...

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unknownx500

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3 takeaways from Advertising Week Europe

Advertising Week Europe, the annual advertising industry event, took place last week with brands, agencies and tech platforms all turning...

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unknownx500

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4 Key Highlights from GDC 2018

So much  happened at GDC last week  - with a slew of games, panels and a showcase of technology, the floor was filled with a...

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unknownx500

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Descubriendo las dos caras de la influencia

Vivimos en la sociedad del dato, ese elemento capaz de desmoronar gobiernos, arruinar la reputación de las empresas o hundir nuestra...

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unknownx500

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Pet-Tech Is Sweet

Innovation isn't merely for 2-legged species these days. According to CNBC, Mars is pouring $100 million into a new venture fund that...

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unknownx500

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Les études marketing tuent les bonnes idées

Parfois frileuses à l’idée de se lancer, les entreprises ont tendance à scruter les moindres données évoquant les prétendus besoins de...

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unknownx500

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"Awareness is not a valid outcome" and other thoughts from the PRCA Evaluation Group meeting

“Did everyone know this was a discussion about evaluation?!” This is what I found myself asking out loud as a packed room of 60 people...

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unknownx500

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Le discours de Dallas que JFK n'a jamais pu prononcer

41 phénomènes, 831 discours ou ITWs modélisés sur fond d'IA et de data pour ramener la voix de JFK à la vie et livrer in live le discours...

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unknownx500

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Four things I learnt from this year’s Cloud Expo

As I embarked on this year’s Cloud Expo, I did so with a feeling of anticipation – well, actually, a brief feeling of fury, following my...

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unknownx500

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RSA Game Play: Customers, Competition & Communications

Every time I sat down to write about RSA, all that kept running through my head was - ‘rock, scissors, ambush’ (I’m an Aussie and this is...

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unknownx500

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GDC is a Place to Really The See The Future of Video Games

As GDC is nearly around the corner, Kathleen’s story reminded me of why this is a special show compared to the plethora of other events...

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unknownx500

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Les messages féministes...

1/ j'aime les hommes, peut-on le dire ? Ceci n'est pas une déclaration ou un appel aux messages en MP. Mais c'est un fait, chez Hotwire,...

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unknownx500

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Putting the F in FinTech for #IWD2018

This year feels like a landmark year - 2018 marks the centenary of women gaining the right to vote, and we've seen seismic events like...

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unknownx500

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¿Cómo afectará el GDPR a las marcas?

Los avances tecnológicos no solo suponen ventajas para las marcas, también muchos retos, especialmente en lo que respecta a la...

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unknownx500

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Las marcas ya no conseguirán conectar con los nuevos consumidores en el punto de venta o con publicidad

Los datos y las herramientas basadas en Inteligencia Artificial pueden ayudar a los especialistas en marketing a identificar el momento y...

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unknownx500

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The blind leading the blind

I’m always horrified to hear that people’s CV’s get binned just because their names are not seen as the norm – the fact that in a society...

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unknownx500

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It’s Only Going To Get Bigger

2006 was a pretty big year for video games - it was that year where we had the launch of the PlayStation 3, Xbox 360, and brought gaming...

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unknownx500

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