Project 84 shows the power of a human face
It's all too easy when getting briefs to think in the abstract. Even when the brief is an emotive cause like male suicide we have a...
It's all too easy when getting briefs to think in the abstract. Even when the brief is an emotive cause like male suicide we have a...
La eficacia de la publicidad sigue cayendo (más del 50% según algunos anunciantes), pero se lleva más del 90% de la inversión de las...
Contactless payments are arguably the most widely adopted innovation in banking in recent years. The problem however, is that with this...
Letzte Woche war ich zum ersten Mal bei den Online Marketing Rockstars in Hamburg dabei - ein tolles Event, das zu recht gerne auch als...
Advertising Week Europe, the annual advertising industry event, took place last week with brands, agencies and tech platforms all turning...
So much happened at GDC last week - with a slew of games, panels and a showcase of technology, the floor was filled with a...
Vivimos en la sociedad del dato, ese elemento capaz de desmoronar gobiernos, arruinar la reputación de las empresas o hundir nuestra...
Innovation isn't merely for 2-legged species these days. According to CNBC, Mars is pouring $100 million into a new venture fund that...
Parfois frileuses à l’idée de se lancer, les entreprises ont tendance à scruter les moindres données évoquant les prétendus besoins de...
“Did everyone know this was a discussion about evaluation?!” This is what I found myself asking out loud as a packed room of 60 people...
41 phénomènes, 831 discours ou ITWs modélisés sur fond d'IA et de data pour ramener la voix de JFK à la vie et livrer in live le discours...
One of the most interesting announcements in today’s FinTech sector strategy announcement was the launch of the new cryptoassets...
As I embarked on this year’s Cloud Expo, I did so with a feeling of anticipation – well, actually, a brief feeling of fury, following my...
La carrera por ser el primer fabricante en sacar al mercado el primer coche conectado y completamente autónomo ya ha comenzado....
Esta semana se debatía en el Congreso de los Diputados la Proposición No de Ley (PNL) para luchar contra la desinformación y las fake news
Every time I sat down to write about RSA, all that kept running through my head was - ‘rock, scissors, ambush’ (I’m an Aussie and this is...
"The robots aren't coming. If I see a robot coming to kill me, I'll just look for the off-switch or how I can unplug it". I'm ever so...
As GDC is nearly around the corner, Kathleen’s story reminded me of why this is a special show compared to the plethora of other events...
1/ j'aime les hommes, peut-on le dire ? Ceci n'est pas une déclaration ou un appel aux messages en MP. Mais c'est un fait, chez Hotwire,...
Farhad Manjoo at the NY Times just wrote an article about how for two months, he turned off his social news notifications and relied on...
Hotwire, la agencia de comunicación global, te trae las últimas novedades sobre digital health. Esta semana analizamos las últimas...
This year feels like a landmark year - 2018 marks the centenary of women gaining the right to vote, and we've seen seismic events like...
Los avances tecnológicos no solo suponen ventajas para las marcas, también muchos retos, especialmente en lo que respecta a la...
A medida que la tecnología se desarrolla a un ritmo vertiginoso, la inteligencia artificial o la voz se convertirán en métodos de...
Los datos y las herramientas basadas en Inteligencia Artificial pueden ayudar a los especialistas en marketing a identificar el momento y...
El último Foro Económico de Davos dejó tras de sí uno de los peores datos en lo que se refiere a la igualdad entre mujeres y hombres....
I’m always horrified to hear that people’s CV’s get binned just because their names are not seen as the norm – the fact that in a society...
El fenómeno de las fake news no solo está afectando a los gobiernos, muchas empresas y marcas están viendo cómo la falta de control de...
2006 was a pretty big year for video games - it was that year where we had the launch of the PlayStation 3, Xbox 360, and brought gaming...
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