Project 84 shows the power of a human face
It's all too easy when getting briefs to think in the abstract. Even when the brief is an emotive cause like male suicide we have a...
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Hotwire Insights Archive
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La ecuación (para el éxito) que las marcas no quieren ver
La eficacia de la publicidad sigue cayendo (más del 50% según algunos anunciantes), pero se lleva más del 90% de la inversión de las...
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Rise of Contactless Fraud Raises Concerns for a Cashless Society
Contactless payments are arguably the most widely adopted innovation in banking in recent years. The problem however, is that with this...
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Digitale PR-Kampagnen, um aus der Masse herauszustechen
Letzte Woche war ich zum ersten Mal bei den Online Marketing Rockstars in Hamburg dabei - ein tolles Event, das zu recht gerne auch als...
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3 takeaways from Advertising Week Europe
Advertising Week Europe, the annual advertising industry event, took place last week with brands, agencies and tech platforms all turning...
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4 Key Highlights from GDC 2018
So much happened at GDC last week - with a slew of games, panels and a showcase of technology, the floor was filled with a...
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Descubriendo las dos caras de la influencia
Vivimos en la sociedad del dato, ese elemento capaz de desmoronar gobiernos, arruinar la reputación de las empresas o hundir nuestra...
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Pet-Tech Is Sweet
Innovation isn't merely for 2-legged species these days. According to CNBC, Mars is pouring $100 million into a new venture fund that...
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Les études marketing tuent les bonnes idées
Parfois frileuses à l’idée de se lancer, les entreprises ont tendance à scruter les moindres données évoquant les prétendus besoins de...
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"Awareness is not a valid outcome" and other thoughts from the PRCA Evaluation Group meeting
“Did everyone know this was a discussion about evaluation?!” This is what I found myself asking out loud as a packed room of 60 people...
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Le discours de Dallas que JFK n'a jamais pu prononcer
41 phénomènes, 831 discours ou ITWs modélisés sur fond d'IA et de data pour ramener la voix de JFK à la vie et livrer in live le discours...
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Fintech Sector Strategy – launch of cryptoassets taskforce
One of the most interesting announcements in today’s FinTech sector strategy announcement was the launch of the new cryptoassets...
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Four things I learnt from this year’s Cloud Expo
As I embarked on this year’s Cloud Expo, I did so with a feeling of anticipation – well, actually, a brief feeling of fury, following my...
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La carrera por el coche conectado ya ha arrancado: ¿Qué marcas ganarán?
La carrera por ser el primer fabricante en sacar al mercado el primer coche conectado y completamente autónomo ya ha comenzado....
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¿Qué recomiendan los expertos para acabar con las fake news?
Esta semana se debatía en el Congreso de los Diputados la Proposición No de Ley (PNL) para luchar contra la desinformación y las fake news
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RSA Game Play: Customers, Competition & Communications
Every time I sat down to write about RSA, all that kept running through my head was - ‘rock, scissors, ambush’ (I’m an Aussie and this is...
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AI, robotics and healthcare: It's all about augmentation, not replacement
"The robots aren't coming. If I see a robot coming to kill me, I'll just look for the off-switch or how I can unplug it". I'm ever so...
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GDC is a Place to Really The See The Future of Video Games
As GDC is nearly around the corner, Kathleen’s story reminded me of why this is a special show compared to the plethora of other events...
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Les messages féministes...
1/ j'aime les hommes, peut-on le dire ? Ceci n'est pas une déclaration ou un appel aux messages en MP. Mais c'est un fait, chez Hotwire,...
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Should "Get news. Not too quickly. Avoid social" be our new mantra?
Farhad Manjoo at the NY Times just wrote an article about how for two months, he turned off his social news notifications and relied on...
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Ahora también Apple y Uber se lanzan al mundo de la salud
Hotwire, la agencia de comunicación global, te trae las últimas novedades sobre digital health. Esta semana analizamos las últimas...
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Putting the F in FinTech for #IWD2018
This year feels like a landmark year - 2018 marks the centenary of women gaining the right to vote, and we've seen seismic events like...
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¿Cómo afectará el GDPR a las marcas?
Los avances tecnológicos no solo suponen ventajas para las marcas, también muchos retos, especialmente en lo que respecta a la...
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La voz volverá a ser después de muchos años el canal estrella de comunicación
A medida que la tecnología se desarrolla a un ritmo vertiginoso, la inteligencia artificial o la voz se convertirán en métodos de...
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Las marcas ya no conseguirán conectar con los nuevos consumidores en el punto de venta o con publicidad
Los datos y las herramientas basadas en Inteligencia Artificial pueden ayudar a los especialistas en marketing a identificar el momento y...
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Comunicación por el cambio en el Día Internacional de la Mujer
El último Foro Económico de Davos dejó tras de sí uno de los peores datos en lo que se refiere a la igualdad entre mujeres y hombres....
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The blind leading the blind
I’m always horrified to hear that people’s CV’s get binned just because their names are not seen as the norm – the fact that in a society...
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¿Están las empresas preparadas para combatir las fake news?
El fenómeno de las fake news no solo está afectando a los gobiernos, muchas empresas y marcas están viendo cómo la falta de control de...
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It’s Only Going To Get Bigger
2006 was a pretty big year for video games - it was that year where we had the launch of the PlayStation 3, Xbox 360, and brought gaming...
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